Lumena

The visual language was closely informed by the architecture itself. References were drawn from the building’s waterfall-like exterior and its mirage-like presence at sunrise and sunset, when light refracts across the façade to produce striking hues of orange and warm tonal shifts. These cues informed the colour palette, graphic treatments, and overall brand expression, creating a direct and considered link between the physical structure and its identity. I was part of the core design team throughout the project, contributing across all stages from initial workshops and naming exploration through to final delivery. The collaborative approach ensured alignment between architectural intent, brand narrative, and market positioning.